On the morning of July 24th 2014, Deputy Commissioner of State Intellectual Property Office (SIPO) Yang Tiejun, accompanied by Wang Yang, Deputy District Mayor of Beijing Chaoyang District and Commissioner of Chaoyang District Intellectual Property Office Wang Hong, visited the most distinctive and influential cultural and creative industry base-798 Art Zone. The visit was focused on some of the most representative and distinguishing cultural creative companies. ACF Design Group was the first stop of the visit as one of the companies that have been here for over 10 years with an ever developing and expanding core business in design and creativity.

Accompanied by AFC HOME Brand Channel Department manager Wang Jingyan, the group visited ACF’s product exhibition hall which is over 400 square meters located at 798 No. 2 Main Street. They listened to the stories of product design of the two brands ACF HOME and ACF CHI WING LO, as well as material selection and manufacturing process. Apart from experiencing the classic products displayed at the store, the group also had heated discussions on issues such as patent application and intellectual property protection of original product design.  

ACF Design Group was founded in 2000 in Beijing, and currently has branches in Shanghai, Guangzhou, Taipei, and Milan. Its core competitiveness lies in its design in architecture, space and furniture. Over the years through working with many eminent designers from all over the world, and at the same time through discovering and fostering new and promising talents, ACF has established an open, diversified international integrated design service platform which has laid the groundwork to providing clients with professional design service, a 360 degree all-round “total solution” with international vision and aesthetic ideas.

ACF HOME is a brand of lifestyle under ACF Design Group, and is dedicated to exploring and discovering lifestyles that better suit modern people, to creating high quality life with cultural touch using furniture and household goods. The letter A C F stands for Aesthetic, Culture and Functionality, and together they represent the values the brand brings to life through design. Those values mean at home and our living space, we need to feel beauty and taste, to experience the pleasure of rich and diverse cultures, and to enjoy the comfort and relaxation that household goods bring.

The design of ACF HOME products has always been centered on “design and life”, provided that having beauty and comfort in living space can greatly affect our spirit and grace. Therefore we have never stopped trying to raise people’s attention to their living space through what we design, and ultimately to call out people’s love and care for life itself through what we design.