May5, 2014, the press release for the strategic cooperation project between BeijingDesign Week and Tmal, the online electronic commerce giant was held in ChinaMillennium Monument. Tmall has brought to this strategic cooperation a seriesof other Ali brands, including Alipay, Juhuasuan, Taodiandian for an all-roundjoint project.

Duringthe press release, Chen Dongliang, director of Beijing Industrial DesignCenter, Wang Yulei, CEO of Tmall and Zhang Xin, manager of Beijing Design Week’sDesign Mall Project gave their talks about this project.

DesignMall is a key project of Beijing Design Week with design consumption as itsfocal point. Being positioned as “design synthesis”, Tmall involves a 10-dayoffline integrated design show and an online Tmall flagship design store.Offline events organized by Beijing Design Week and its millions ofparticipants will communicate and interact with Tmall e-commerce platformthrough wireless devices and technology. In the meantime, millions of Taobaoand Tmall’s customers could participate in those events through Design Mall’sTmall flagship store.

Inthe following forum, Tmall’s CEO Wang Yulei, deputy director of Beijing DesignWeek Sun Qun, founder of ACF Design Group Wang Xin and founder of Liang Shi LifeAesthetics Liu Feng talked enthusiastically about design consumption and thefuture of design and e-commerce.

Thecooperation between Beijing Design Week and Tmall has brought designconsumption into the internet era. Design Mall’s Tmall flagship store allowsusers to sell or purchase thousands of domestic and international design products,to sell in advance or auction design products of renowned designers or toreserve design week shows and lectures. This O2O (online to offline) businessmodel offers consumers in China both front line shopping experience and onlineshopping convenience. Whether online or offline, with the support of internettechnology, consumers will be able to fully experience the greatness ofinternational design culture through Tmall and Alipay in a one-stop way.